Much like Lonnie and DJ's friendship formed over a jar of peanut butter, the Humble Beast Lifestyle brand started with a single tee shirt. From humble beginnings, a movement was born.
podcast

Humble Beast Lifestyle: Having Humility, Overcoming Adversity and Building a Brand

September 4, 2021 /

We can all relate to a time in our lives when we were not where we wanted to be and were feeling like we didn’t recognize who we had become. Lonnie Scott of Humble Beast Lifestyle knew he couldn’t stay stuck and created a tee shirt to remind him of the beast living inside and the humility to grow from his setbacks. Little did he know, this shirt would lead to a business and a brand based on overcoming the challenges he was currently facing.

His best friend Devante Jones was wearing the tee shirt in the gym when they began to realize they had something special with Humble Beast and what it stood for. Much like the brand started with a single tee shirt, their friendship was formed over a jar of peanut butter. From humble beginnings, a movement was born.

I am so excited to introduce you to the two men behind the movement.

If you have a question for Devante, Lonnie or myself that wasn’t answered today, or if you have an idea for an upcoming show, connect with me through any of my social media channels or send an email to [email protected] and I’ll be in touch soon!

Our Sponsors:
Humble Beast Lifestyle: humblebeastlifestyle.com
Low Ultraviolet: lowultraviolet.com

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